Ciao Besties is all about celebrating friendship and fun in the sun. To bring this bold, playful brand to life, I paired a retro typeface with cheeky hand-drawn icons to reflect the carefree chaos of a girls’ getaway. The color palette blends Aperol orange with citrus brights and soft coastal pinks for a look that’s equal parts European holiday and group chat energy. Every element was designed to spark joy, stir wanderlust, and make you want to book a trip yesterday. It’s fun. It’s flirty. It’s the ultimate girls' trip brand.

Design Concept

 fun, bright, carefree

Vibes

Create a branding suite for a travel agency that specializes in planning unforgettable girls’ trips full of laughter and unforgettable memories with your besties.

Design Goal

                                            Ciao Besties is all about celebrating friendship and fun in the sun. To bring this bold, playful brand to life, I paired a retro typeface with cheeky hand-drawn icons to reflect the carefree chaos of a girls’ getaway. The color palette blends Aperol orange with citrus brights and soft coastal pinks for a look that’s equal parts European holiday and group chat energy. Every element was designed to spark joy, stir wanderlust, and make you want to book a trip yesterday. It’s fun. It’s flirty. It’s the ultimate girls' trip brand.

Design Concept:

                fun, bright, carefree

Vibes:

                                   Create a branding suite for a travel agency that specializes in planning unforgettable girls’ trips full of laughter and unforgettable memories with your besties.

Design Goal:

branding

besties

ciao

besties

ciao