Willa Swan Weddings is dedicated to seamlessly organizing an event by managing every detail, allowing the bride and groom to bask in their love and celebrate with their cherished guests. I wanted this heartfelt mission to shine through in her branding suite. To achieve this, I customized a handwritten font for the logo, which brings a personable touch to Willa’s brand. A contrasting serif font was added for a classic look, balancing the organic lines in the rest of the design. The green and pink color palette offers an inviting, natural vibe. I created hand-drawn illustrations in Procreate of popular wedding icons, which can be used with the logo and throughout the brand’s marketing. This branding blends a whimsical, dreamy vibe with a timeless elegance.

Design Concept

Heartfelt, timeless, whimsical, dreamy

Vibes

Create a branding suite for a hands-on wedding planner who is diligent about the details and crafts classically romantic weddings.

Design Goal

                                             Willa Swan Weddings is dedicated to seamlessly organizing an event by managing every detail, allowing the bride and groom to bask in their love and celebrate with their cherished guests. I wanted this heartfelt mission to shine through in her branding suite. To achieve this, I customized a handwritten font for the logo, which brings a personable touch to Willa’s brand. A contrasting serif font was added for a classic look, balancing the organic lines in the rest of the design. The green and pink color palette offers an inviting, natural vibe. I created hand-drawn illustrations in Procreate of popular wedding icons, which can be used with the logo and throughout the brand’s marketing. This branding blends a whimsical, dreamy vibe with a timeless elegance.

Design Concept:

                 heartfelt, timeless, whimsical, dreamy

Vibes:

                                    Create a branding suite for a hands-on wedding planner who is diligent about the details and crafts classically romantic weddings.

Design Goal:

branding

weddings

willa swan

weddings

willa swan